The article discusses the design of a SIMD algorithm from scratch, using the example of a base64 codec written in Rust. It explains the concept of SIMD, its relation to physics and computer architecture, and how it can be used to improve performance. The article also delves into the details of SIMD instructions, including bitwise operations, lane-wise arithmetic, and shuffles. The author provides examples of SIMD code in Rust and discusses the challenges of optimizing code for SIMD architectures.