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Brother have gotten to where they are now by not innovating (retro.social)

930 points by anotherevan · 999 days ago · 735 comments on HN

Article summary

The article discusses how Brother, a printer company, has succeeded by not innovating and instead focusing on established products. The company's approach to innovation is contrasted with other companies that prioritize adding new features. The discussion revolves around the idea that sometimes, not innovating can be a successful strategy. The article's content is not directly available, but the comments suggest that it explores the concept of innovation and its impact on companies and consumers.

Main themes

  • Innovation vs. simplicity
  • Company strategy and success
  • Technology and user experience
  • Sustainability and environmental impact
  • Consumer needs and preferences
  • Product design and development

What commenters say

  • Some argue that adding unnecessary features can be detrimental to a product's quality and user experience.
  • Others believe that innovation is essential for companies to stay competitive and meet evolving customer needs.
  • The use of cameras in fridges is seen as an example of unnecessary innovation that may not provide significant benefits to users.
  • In contrast, some commenters find value in features like camera-enabled fridges, which can help reduce food waste and improve shopping efficiency.
  • The cost and environmental impact of producing and disposing of electronic devices are considered a significant concern.
  • Some argue that simple, low-tech solutions can be more effective and sustainable than high-tech innovations.
  • The idea that companies prioritize profit over user needs and environmental sustainability is a recurring theme in the discussion.
  • The importance of balancing innovation with practicality and user needs is emphasized by some commenters.