Apple has announced that it will adopt the Rich Communication Services (RCS) messaging standard, which will bring features like read receipts and high-quality images to cross-platform messaging between iPhone and Android users. The feature will launch via a software update later next year and will work alongside iMessage, which will continue to be the primary messaging platform for Apple users. RCS will supplant SMS and MMS for messaging between iPhone and Android devices. Apple's decision to adopt RCS comes amid pressure from regulators and competitors.