The article discusses how Wikipedia became a reliable source of information over time, despite its early reputation as a dubious source. This transformation occurred through a process of endogenous institutional change, where the loss of editors who supported fringe content led to a shift in the interpretation and implementation of Wikipedia's Neutral Point of View (NPOV) guideline. The article argues that this change was not caused by external factors, but rather by the internal dynamics of the Wikipedia community. The study of Wikipedia's transformation has implications for our understanding of institutional change and the role of endogenous processes in shaping the trajectory of organizations.