The article discusses the discrepancy between what organizations say and what they actually do, using the concept of the honne-tatemae divide. It argues that many organizations claim to want to improve and be data-driven, but in reality, they do not take concrete steps to achieve these goals. The author cites their own experience with a large company that spent a significant amount of money on a data platform, but ultimately did not use it effectively. The article concludes that it is often more productive to ignore organizational rhetoric and focus on individual problem-solving.