The non-profit organization noyb has filed complaints against three mobile apps, Fnac, SeLoger, and MyFitnessPal, for allegedly collecting and sharing users' personal data without consent. The apps are said to access and share data, including Google's unique Advertising ID, device model, and local IP address, with third parties for analytics and advertising purposes. This practice is claimed to be unlawful under the ePrivacy Directive, which requires users' free, informed, specific, and unambiguous consent for data collection and storage. noyb is seeking deletion of the unlawfully processed data and potential fines for the companies.