The article discusses the hypocrisy of large companies like Meta and Microsoft, which prohibit web scraping on their own properties while scraping data from other companies' properties. This is made possible by a shift from property law to contract law, allowing companies to define their rights in online data through terms of use agreements. The article argues that this creates a system where companies can invent intellectual property rights through online contracts, which can be enforced through breach of contract claims. This leads to a lack of consistency and intellectual honesty in the way companies approach web scraping.