The Federal Trade Commission (FTC) has proposed a 'click to cancel' rule to make it easier for consumers to cancel subscriptions. The proposal has been met with resistance from companies such as Disney and Netflix, who argue that the rule is too vague and would infringe on their freedom of speech. The rule would require companies to offer a simple mechanism for users to cancel subscriptions the same way they signed up. This comes at a time when the entertainment industry is relying heavily on streaming services and is struggling with high churn rates.