The Swedish Authority for Privacy Protection (IMY) has ordered four companies to stop using Google Analytics due to concerns over the transfer of personal data to the US. The decision is based on the Schrems II ruling by the European Court of Justice, which found that the US does not have an adequate level of protection for personal data. IMY has issued administrative fines against two of the companies, Tele2 and CDON, and has ordered the other two companies, Coop and Dagens Industri, to stop using Google Analytics. The decision has implications for other organizations that use Google Analytics and may need to find alternative solutions for web analytics.