The contagious visual blandness of Netflix (haleynahman.substack.com)

Article summary

The article discusses the visual blandness of Netflix productions, attributing it to the company's technical specifications and economic choices, which prioritize consistency and marketing over creativity and substance. This results in a distinctive, overly polished aesthetic that can make shows and movies feel fake and lacking in character. The author argues that this approach is reflective of broader cultural values that prioritize growth, speed, and ease over art and imperfection. The article also touches on the idea that the film industry's shift to digital production has contributed to this visual blandness.

Main themes

• Netflix aesthetic
• film vs digital
• visual blandness
• industry trends
• economic pressures
• cultural values
• subjective taste
• technological advancements
• artistic priorities
• audience preferences

What commenters say

• The Netflix aesthetic is a turn-off for some viewers, who find it too polished and fake.
• The use of digital technology and post-production techniques can make movies and shows look overly uniform and lacking in character.
• Some people prefer the look of film over digital, citing its unique aesthetic and texture.
• Others argue that digital technology has improved significantly and can now match or surpass the quality of film.
• The idea that film is inherently better than digital is subjective and influenced by personal taste and cultural familiarity.
• The Netflix look is not unique to Netflix and is a result of broader industry trends and economic pressures.
• Some commentators argue that the focus on visual aesthetics is misguided and that other factors, such as storytelling and acting, are more important.
• The article's critique of Netflix's visual style is seen as elitist by some, who argue that most viewers are not bothered by the company's aesthetic choices.