The article discusses a technique for storing an application's entire state in a URL, allowing users to share and access their data without needing to sign in or store it on a server. This is achieved by encoding the application state as a Base64 string in the URL's hashmark. The author uses this approach in their flowchart editor, Knotend, to enable easy sharing and collaboration. The technique also provides a simple undo/redo functionality using the browser's history stack.