The article discusses why the 'go nuts, show nuts' policy of Tumblr, a social media platform, is no longer viable in 2022. The main reasons include the anti-porn stance of credit card companies and app stores, particularly Apple's, as well as the need for verifying consent and age in adult content. The author, who is the founder of WordPress and owner of Tumblr, explains that the platform cannot afford to lose access to credit card processing and app stores. As a result, the 'go nuts, show nuts' era of the early internet is impossible to maintain today.