The article discusses the ease of SMS phishing due to the lack of verification in the sender ID field, which can be set by the sender to any arbitrary string. This allows malicious senders to impersonate legitimate senders, making it difficult for recipients to distinguish between real and fake messages. The article suggests that sender ID should be tied to the sender's phone number and that phones should warn users of non-verified sender IDs. Companies should also stop sending URLs over SMS to prevent phishing attacks.