The article discusses the need for a middle class of startups, arguing that the current focus on bootstrapped or VC-backed companies leaves out a significant segment of businesses with $10M-$1B in annual revenue. The author proposes creating a studio and fund to build and buy these types of businesses, which they term 'Mittelstands'. The goal is to provide an alternative to the traditional VC model and create a more stable and fair economy. The author draws on their own experience with successful Mittelstand businesses to make the case for this approach.