The article discusses the increasing use of ANSI color escape codes in command-line software and the proposal of a standard environment variable, NO_COLOR, to disable colored text output by default. This standard allows users to export NO_COLOR to their shell's environment and automatically disable color in all supported software. The article also provides an example implementation and answers frequently asked questions about the standard. The goal of the standard is to make it easy for users to disable color and improve the readability of text output.