NordicTrack, a fitness equipment company, has been automatically updating its products to block access to a 'God Mode' that allowed users to access the underlying Android operating system and install third-party apps. This move has been met with resistance from customers who feel they should have control over the products they purchase. The company claims the update is necessary for security and safety reasons. However, customers argue that they should be able to use their devices as they see fit, especially since they have already paid for them.