The article discusses the concept of 'plans you're not supposed to talk about', where individuals or groups make decisions or take actions without openly discussing their true motivations or intentions. This can be seen in various aspects of life, such as relationships, politics, and public health. The article provides several examples of such plans, including a romantic relationship, climate change mitigation, and public health policies. The author suggests that these plans often work best when not explicitly discussed, and that understanding the reasons behind this can be beneficial.