The article discusses the typographic design of the anime franchise Neon Genesis Evangelion, specifically the use of the Matisse EB font. The font was chosen for its strong visual impact and was used consistently throughout the series, including in title cards and user interfaces. The article also explores the evolution of the font's use in the series and its impact on the franchise's visual identity. The franchise's creator, Hideaki Anno, played a significant role in the typographic design, using desktop typesetting to exert control over the visual elements.