The article discusses how groups tend to never admit failure, instead opting to maintain a mythology of success or repression. This is because admitting failure can lead to a schism or the dissolution of the group. The author notes that individuals are more likely to admit failure than groups, and that for-profit entities are more sustainable than non-profit ones because they are forced to take feedback from reality. The author argues that the best way to change the world is through for-profit, sustainable, and ethical businesses.