Twitter rolls back AMP support, no longer sends users to AMP pages (searchengineland.com)

Article summary

Twitter has stopped supporting AMP pages, no longer sending users to them. The decision may be part of a larger trend, as Google also seems to be moving away from promoting AMP. The comments suggest that AMP's decline is due to a combination of factors, including improved page load times with HTTP3 and QUIC, and regulatory pressure. AMP's proprietary nature and Google's control over it have been widely criticized.

Main themes

• AMP decline
• Google's influence
• Page load times
• Regulatory pressure
• Proprietary technology
• User experience

What commenters say

• AMP's decline is a positive development, as it was a proprietary technology that gave Google too much control over the web.
• The main benefit of AMP, faster page load times, is no longer unique to AMP due to improvements in HTTP3 and QUIC.
• Google's decision to stop promoting AMP may be due to regulatory pressure and potential legal costs.
• AMP was a flawed technology that prioritized speed over user experience, leading to a poor end-user experience.
• The death of AMP is a lesson for publishers to be more skeptical of big tech companies' initiatives.
• Some argue that AMP was not a problem in itself, but rather the fact that Google prioritized AMP results in search was the issue.
• Others believe that AMP's proprietary nature and Google's control over it were always a problem.
• The decline of AMP may be part of a larger trend of big tech companies' influence waning over time.