Cloudflare has launched R2 Storage, an S3-compatible object storage service, as part of its efforts to become the fourth major public cloud provider. The company's strategy is compared to playing Go, where it aims to encircle and capture territory rather than directly competing with AWS. Cloudflare's approach involves introducing singular primitives and expanding its services to adjacent territories. The company's goal is to establish a foothold in areas where incumbents are not strongly present and then expand its offerings.