The article appears to discuss a phenomenon on Facebook where users are sharing and responding to posts that may be collecting demographic information, potentially for targeted advertising or other purposes. The posts in question often ask seemingly innocuous questions, such as 'What's your perfect fall day?' or 'How old were you when you got your first job?'. The article's exact claims and findings are unclear, but the discussion suggests that these posts may be part of a larger effort to gather user data. The purpose and implications of this data collection are debated in the comments.