Apple has introduced new child safety features that use on-device machine learning to scan for and report child sexual abuse material (CSAM) in iCloud Photos. The system is designed to preserve user privacy by not scanning content in the cloud, but some argue that this approach is still an invasion of privacy. The move is seen as a response to government pressure to proactively look for and report CSAM. Apple's approach differs from Facebook's, which scans all images sent to and over its service.