Heimdal, a company founded by two Oxford University engineering graduates, aims to reduce carbon emissions from cement production by creating synthetic limestone using atmospheric CO2. This process captures more CO2 than is emitted during cement production, making it carbon neutral. The company plans to sell this synthetic limestone to cement producers, who can use it without changing their existing plants. Heimdal is currently building a demo plant and negotiating with concrete producers to decarbonize their limestone supply.