The article discusses the idea of avoiding 'easy' tasks, as they can be perceived as unremarkable if completed successfully and shameful if failed. Instead, it suggests working on 'hard' tasks, which can bring more recognition and help. The author also shares a strategy called the 'postponing gambit', where one delays working on an 'easy' task until it becomes urgent, making it more noticeable and valuable. This approach can help individuals gain more recognition and priority in their work.