The article discusses the recent revelations about NSO Group's Pegasus spyware and its use to target journalists and politicians. The author argues that while it's impossible to achieve perfect security, companies like Apple can do more to protect their users by addressing fundamental weaknesses in their systems, such as the parsing of complex data in iMessage. The author suggests that raising the cost and risk of exploitation can make it harder for companies like NSO to operate at scale. This can be achieved by implementing memory-safe languages, expanding remote telemetry, and making companies liable for damages caused by their software.