Despite significant increases in internet speed, webpage load times have not improved over the past decade, with median load times remaining stagnant for desktop computers and actually increasing for mobile devices. This is surprising given the advancements in network speeds and computer processors. The article suggests that the problem of slow websites persists due to factors other than network speed, such as the complexity of websites and the use of third-party advertising. The article also highlights the importance of optimizing webpage load times, citing studies that show even small delays can lead to significant decreases in user engagement and conversion rates.