Only 9% of visitors give GDPR consent to be tracked (markosaric.com)

Article summary

A study found that only 9% of website visitors give GDPR consent to be tracked when presented with a clear and simple consent banner. The study used a GDPR-compliant consent banner on two different websites with different audiences. The results suggest that most visitors decline to give consent when given a clear and easy way to do so. This has implications for the ad-tech industry and website monetization methods.

Main themes

• GDPR compliance
• ad-tech industry
• online tracking
• micropayments
• regulation and enforcement
• bureaucracy and governance

What commenters say

• The GDPR is ineffective in practice due to poor implementation and enforcement.
• Regulators need to start holding companies accountable for using dark patterns in consent banners.
• The ad-tech industry may collapse if GDPR is enforced and users do not give consent.
• A low-overhead system for anonymous micropayments could provide an alternative to advertising.
• The payment processing overhead is a major barrier to implementing micropayment systems.
• Some argue that bureaucracy can be effective in regulating industries, such as commercial aviation.
• Others believe that government regulation is not the solution to the problem of online tracking.
• The internet's business model may need to change to prioritize user privacy and data protection.