Olympus is selling off its camera business after 84 years due to the unprofitable digital camera market, largely caused by the rise of smartphones. The company has recorded losses for the last three years and is seeking a deal to carve off the camera part of its business. Olympus will continue to operate in other areas, such as microscopes and medical equipment. The camera business has seen a significant decline, with the market dropping by 84% between 2010 and 2018.