The CEO of Gravity Payments, Dan Price, introduced a $70,000 minimum salary for all employees in 2015, taking a significant pay cut himself. This decision was made after realizing that many of his staff were struggling to make ends meet, despite the company's success. Five years later, the company has seen significant growth and improvements in employee well-being. The move was seen as a gamble, but it has paid off, with the company's value increasing and employees able to afford better living standards.