SEO case study: 8k to 200k monthly organic traffic (apollodigital.io)

Article summary

The article presents a case study of a SaaS company that increased its monthly organic traffic from 8,000 to 200,000 in less than two years through a 7-step SEO process. The process included keyword research, content audit, writer guidelines, ongoing interlinking, improving blog visuals, and continuous monitoring and improvement. The company achieved top rankings for competitive keywords without any link-building efforts. The article outlines the steps taken and the results achieved, highlighting the importance of high-quality content and SEO strategies.

Main themes

• SEO case study
• SaaS marketing
• keyword research
• content optimization
• link building

What commenters say

• SEO can be a game-changer for startups, but it requires a well-planned strategy and high-quality content.
• Good content earns links over time, while low-quality content needs various tactics to gain links.
• The impact of social media links on SEO is low, but they can still drive traffic and increase brand visibility.
• Writing high-quality content about topics that people are searching for is the most effective SEO strategy.
• SEO is not free, as it requires time and resources to create high-quality content and manage a team of writers.
• The focus of SEO content should be on providing value to the user, rather than just optimizing for search engines.
• Coining a new term or strategy and promoting it through PR can be an effective way to create demand and rank for that term.
• Fiction sites use additional descriptions and keywords to help their content rank, independently of the creative writing process.