The article discusses the concept of the 'Internet of Beefs', where online public spaces are characterized by continuous conflict and beef-only thinkers who cannot be reasoned with. This phenomenon is driven by the culture wars and the technology of pitting crowds of people against each other. The article argues that conflict on the internet is shaped by emotional energy flows and the pursuit of attention and grievance, rather than strategic intentions or ideological coherence. The internet has become a platform for 'mook-on-mook' combat, where individuals engage in pointless and endless conflicts.