The modern web is becoming increasingly user-hostile, with websites prioritizing revenue and data collection over user experience. This is exemplified by the proliferation of ads, login prompts, and notification requests on popular websites like Facebook, Twitter, and Medium. The article argues that this trend is unsustainable and will eventually reach a breaking point, where users become fed up with the poor experience. The author cites their own experience with online banking and social media as examples of this phenomenon.