The article discusses the concept of Calm Technology, which aims to design products that require the smallest possible amount of attention and communicate information without taking the user out of their environment or task. The principles of Calm Technology include respecting social norms, amplifying the best of technology and humanity, and using the periphery to inform without overburdening. The article provides examples of products that embody these principles, such as Sleep Cycle and Roomba. The goal of Calm Technology is to create a more harmonious relationship between humans and technology.