The article discusses the challenges of building a search engine from scratch, including the massive infrastructure costs and engineering efforts required to crawl and index the web. Cliqz, a search engine company, is attempting to overcome these challenges by using a unique approach that involves building a model of web pages based on queries only. This approach allows them to build a search engine with dramatically less resources compared to their competitors. The company's search engine uses a combination of keyword and vector-based matching techniques to retrieve relevant pages.