The Internet Society planned to sell the Public Interest Registry, which manages the .ORG top-level domain, to private equity firm Ethos Capital, but the sale was rejected by ICANN after opposition from the NGO community and others. The SaveDotOrg campaign, led by NTEN and the Electronic Frontier Foundation, demanded transparency and accountability in the decision-making process. The campaign ultimately succeeded in stopping the sale, with ICANN citing concerns about the potential impact on the .ORG community. The decision was seen as a victory for the non-profit sector and the open internet.