Intuit, the company behind TurboTax, has been waging a 20-year campaign to prevent the US government from making tax filing free and easy for Americans. The company has used lobbying, the revolving door, and 'dark pattern' customer tricks to fend off government attempts to create a free filing system. Intuit's efforts have been successful, with the company's profits driven largely by its tax preparation product. The US government has instead partnered with Intuit and other commercial tax prep companies to offer free filing to lower-income taxpayers through the Free File program.