The rise of multiple video streaming services may lead to consumer frustration and potentially drive users back to piracy due to the increasing number of subscriptions and services required to access desired content. A survey by Deloitte found that nearly half of US consumers are frustrated with the growing number of subscriptions and services. The fragmentation of content across various streaming platforms may lead to a situation where consumers are forced to pay for multiple subscriptions, defeating the purpose of cutting the cord. This could result in a return to piracy as a means of accessing content.