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Ask HN: How can we destroy AMP?

486 points by buboard · 2634 days ago · 239 comments on HN

Article summary

The article asks for ideas on how to destroy AMP, a technology developed by Google. AMP is designed to speed up webpage loading times on mobile devices, but some users and developers dislike it due to concerns over Google's control and potential impact on website design and user experience. The discussion revolves around ways to circumvent or disable AMP, as well as the reasons behind its adoption. Some commenters suggest that AMP is a response to slow-loading websites, while others see it as a means for Google to exert control over the web.

Main themes

  • AMP and Google control
  • Mobile web development
  • User experience and design
  • Search engine optimization
  • Web browser functionality
  • Online advertising and tracking

What commenters say

  • Destroying AMP requires addressing Google's influence and control over the web.
  • AMP can be circumvented using browser extensions, DNS settings, or custom tunnels.
  • Some websites adopt AMP due to pressure from Google to improve search result rankings.
  • Disabling AMP is not sufficient, as Google's search algorithm prioritizes AMP pages, especially on mobile devices.
  • Creating a better user experience with fast-loading, ad-free, and tracker-free websites could reduce the demand for AMP.
  • Google's promotion of AMP is seen as a means to further monopolize the web and undermine user autonomy.
  • Technical workarounds, such as using alternative browsers or search engines, can help mitigate AMP's impact.
  • Some argue that the web needs a more fundamental transformation, such as replacing traditional browsers with intelligent agents, to address underlying issues like advertising and tracking.