The article discusses the rise of adblocking and its impact on online advertising, highlighting the failure of the Do Not Track initiative and the subsequent cat-and-mouse game between adblockers and ad-blocker-blockers. The article argues that adblocking is a form of adversarial interoperability, where users push back against unfair practices. The concentration of power in the tech industry has compromised the Internet's openness, making it difficult for users to resist tracking and obnoxious ads. The article concludes that the rise of adblocking is a response to the take-it-or-leave-it offers of the online world.