Jony Ive to form independent design company with Apple as client (apple.com)

Article summary

Jony Ive is leaving Apple to form an independent design company called LoveFrom, with Apple as one of its clients. This move allows Ive to expand his design work beyond Apple products. The news has sparked discussion about the impact on Apple's product lines and design direction. Ive's departure may lead to changes in Apple's design approach, potentially addressing criticisms of recent products.

Main themes

• Jony Ive's departure
• Apple design direction
• Independent design company
• Product innovation
• Design aesthetics

What commenters say

• Jony Ive's departure from Apple may lead to a shift in the company's design approach, potentially addressing criticisms of recent products.
• The formation of LoveFrom allows Ive to explore design work beyond Apple products, potentially leading to innovative collaborations.
• Some commenters believe that Ive's design style had become stale and that his departure is an opportunity for Apple to refresh its design direction.
• Others argue that Ive's influence on Apple's design will still be felt, even if he is no longer an employee, and that his new company will continue to shape the company's products.
• There is speculation about the potential clients and projects that LoveFrom may take on, with some suggesting that the company may work with competitors to Apple.
• Some commenters are skeptical about the impact of Ive's departure on Apple's stock price and the company's overall direction.
• The discussion also touches on the role of Steve Jobs in shaping Apple's design direction and how his absence may have contributed to the company's current design approach.
• There are differing opinions on whether Ive's design style, characterized by minimalism, has been beneficial or detrimental to Apple's products.